At a Glance——
Audience: North American shoppers aged 25–40
Timeline: 72h style alignment → 28-day sample-to-mass → live in 30 days
Sales: 4 hero SKUs, 2,000+ units in month one; monthly sales to $520K
Performance: CVR 1.1% → 3.8%, returns 0.8%, after-sales cost -65%
Social proof: 1,200+ five-star reviews (“distinct craft / eco-friendly materials”)
1、Style & price band lock (72h): competitive + marketplace review; set washed white + natural wood anchors and cost/finish guardrails.
2、Engineering + sampling in parallel: standardized structures/hardware; optimized key dimensions & volume; unified color board, finish, and tactility.
3、28-day sample-to-mass: aligned production cadence and packaging; ISTA-3A packaging and compliance docs ready.
4、Launch-ready content pack: lifestyle & detail shots, dimension charts, unboxing/assembly shorts, A+ templates—mobile-first.
5、Weekly optimize: iterate on page + craft from CVR and review feedback—looks good and sells well.
1、Collection design + engineering drawings; samples to mass production (with packaging & compliance)
2、Full content pack (hero/detail/dimension, short videos, QA docs)
3、Launch plan and replenishment cadence
1、Monthly sales $100K → $520K, 4 hero products leading traffic
2、CVR up to 3.8%, returns down to 0.8%, after-sales -65%
3、Client extended cooperation with 3 additional collections
“More than a supplier—they’re a bestseller partner. In 30 days we went from design to delivery, and the content solved our conversion gap.”——Marc Andreessen,（Founder and CEO）
